Tourism in the European Union for sustainable development

Abstract

The concept of «sustainable development» is considered. Attention is focused on the specifics of the dynamics of the current state of the world economy with the dominance of the service sector as a result of changes in technologies, demand and the structure of world trends, where for many countries of the world, including the countries of the European Union, international tourism is becoming an important area of ​​the economy, which contributes to comprehensive sustainable economic development, social inclusion, employment growth and poverty alleviation, environmental protection, effective resources using, development of intercultural communications, ensuring peace and security as an important component of global social interaction. The concept of «tourism sustainable development» is substantiated. The potential of sustainable tourism is characterized from the point of view of compliance with the Goals of sustainable development. The Top-10 countries according to the Іndex of Сompetitiveness in the field of travel and tourism, where a significant place is given to the countries of the European Union, as well as the rating of the EU countries according to the European Innovation Scoreboard, are considered. It is justified that the potential of tourism should be used within the framework of the strategy of the European Green Course, which is based on the principles of prevention of ecological degradation and the negative consequences of global climate change. Guidelines for the updated strategy for sustainable and competitive tourism development of Ukraine on the way to European integration are proposed.