The role of corporate culture as a factor of sustainability of the personnel management system in conditions of uncertainty

Abstract

The article examines the influence of corporate culture on the ability of personnel to adapt and respond to challenges, and identifies key aspects that contribute to the sustainability of organizations. Using a case study to illustrate the successful integration of corporate culture into management strategies highlighted its importance in today's business environment. The results of the study show that a corporate culture that supports flexibility, innovation and shared values significantly increases the adaptability of the staff and contributes to the stability of the organization. Special attention was paid to the role of leadership in the formation and development of corporate culture. Based on the conducted research, recommendations are provided that will help organizations develop and implement effective management strategies focused on the development and maintenance of a positive corporate culture. These strategies will contribute to increasing the ability of personnel to quickly and effectively respond to new challenges, which, in turn, will ensure the success and competitiveness of the organization in the long term.