Digital distribution as a factor in increasing competitiveness in the 'green' automotive market
DOI:
https://doi.org/10.31558/2307-2318.2024.1.10Keywords:
digital distribution, green transportation, competitiveness, innovation, logistics, ecology, efficiency, online platforms, internet marketing, data analytics, emissions, environmental indicators, optimization, productivity enhancement, marketsAbstract
The article examines the role of digital distribution in increasing competitiveness in the 'green' automotive market. It also highlights the importance of legislation and standards to ensure data security, privacy, and promote the development of digital distribution. In the context of Ukraine's post-war recovery, digital solutions open up new opportunities for modernizing transport infrastructure in line with sustainable development principles. Digital technologies play a crucial role in modern distribution business processes, ensuring fast and efficient delivery of goods to customers. The main aspects of digital distribution are analyzed, including the use of online platforms, internet marketing, data analytics, and other tools that contribute to optimizing logistics processes and improving customer service levels. The impact of digital distribution on reducing emissions and improving environmental performance in the automotive sector is highlighted. The advantages of using digital technologies in the context of increasing business competitiveness are analyzed, including cost reduction, productivity improvement, and market expansion. As a result of the study, recommendations are made for the implementation of digital innovations in the distribution processes of green vehicles to increase their competitiveness in the international market.
References
Porter, M.E. (1995). Green and Competitive: Ending the Stalemate. Harvard Business Review, 73(5), 120-134. URL: https://hbr.org/1995/09/green-and-competitive-ending-the-stalemate (дата звернення: 11.04.2024).
О.В. Горбеко. Еволюція концепцій логістики. Навчальний посібник. URL: https://pidru4niki.com/71571/logistika/evolyutsiya_kontseptsiy_logistiki (дата звернення: 10.04.2024)
L. Fischer, F. Rupalla, S. Sahdev, A. Tanweer Exploring consumer sentiment on electric-vehicle charging. URL: https://www.mckinsey.com/features/mckinsey-center-for-future-mobility/our-insights/exploring-consumer-sentiment-on-electric-vehicle-charging (дата звернення: 1.04.2024)
З. Мельник. Відновлення транспортного сектору України – як зробити його “зеленим”? URL: https://brdo.com.ua/analytics/vidnovlennya-transportnogo-sektoru-ukrayiny-yak-zrobyty-jogo-zelenym/ (дата звернення: 1.04.2024).
Global EV Outlook 2023. Щорічна публікація, яка визначає останні розробки в галузі електромобільності по всьому світу. URL: https://www.iea.org/reports/global-ev-outlook-2023 (дата звернення: 2.04.2024).
Продажі електрокарів. Аналітичне дослідження. URL: https://focus.ua/uk/auto/562012-v-ukrayini-rizko-zrosli-prodazhi-elektromobiliv-najpopulyarnishi-modeli-za-2023-rik (дата звернення: 2.04.2024).
Zimnoch, M., Kazak, J., Holecki, P., & Kapler, K. (2022). A multi-channel approach to promoting electric vehicles among consumers. Transportation Research Part D: Transport and Environment, 106.
Tan, C. W., Ismail, H. M., Taufik, T., Ariffin, M. K. A., & Ramli, N. A. (2021). Leveraging mobile applications to create electric vehicle awareness. Renewable and Sustainable Energy Reviews, 137
Qi, W., Kramer, J., Zhao, S., Olden, E., Fisher, B., & Woodson, D. (2020). Leveraging machine learning for predicting electric vehicle demand. Transportation Research Part C: Emerging Technologies, 114, 143-158. https://doi.org/10.1016/j.trc.2020.02.008
Saberi, S., Kouhizadeh, M., Sarkis, J., & Shen, L. (2019). Blockchain technology and its relationships to sustainable supply chain management. International Journal of Production Research, 57(7), 2117-2135. https://doi.org/10.1080/00207543.2018.1533261
Jiangfeng Liu, Kexin Yang, Boyu Liu, Ge Wang. Market adoption simulation of electric vehicle based on social network model considering nudge policies. DOI: https://doi.org/10.1016/j.energy.2022.124984
Ю.Петруня, Т. Пасічник. Вплив новітніх технологій на логістику та управління ланцюгами поставок. URL: https://mmi.sumdu.edu.ua/wp-content/uploads/mmi/volume-9-issue-1/mmi2018_1_130_139.pdf (дата звернення: 5.04.2024).
Accelerating deployment of net-zero technologies. McKinsey Platform for Climate Technologies. URL: https://www.mckinsey.com/capabilities/sustainability/how-we-help-clients/mckinsey-platform-for-climate-technologies (дата звернення: 7.04.2024).
