Digitalization of publishing as a component of global creative industries

Abstract

The article explores the changes that have taken place in the publishing industry against the backdrop of global transformations in society. In the context of the publishing industry, new global trends are examined, creating complex conditions influenced by technological forces, societal dynamics, and regulatory bodies. The digital revolution seeks new realities for publishers, requiring not only adaptation but also preparedness to embrace new tools and technologies. Customer orientation and responsiveness to consumer expectations serve as catalysts for innovative business models aimed at satisfying the needs of the modern reader. Regulatory changes in the digital environment demand companies to adhere to laws and ethical principles to ensure success and trust from clients and investors. It is identified that the publishing sector must actively leverage digital technologies. The transition from the paper to the digital market and its impact on the publishing industry are discussed. An analysis of overall revenue and income from digital publications in leading countries worldwide is presented. The data indicates that the future of the industry will be intertwined with digital technologies. Furthermore, digital technologies enable a shift toward fully customer-oriented business models, where the focus is entirely on the customer. An analysis of global spending on digital advertising and internet access underscores the growing influence of digital technologies. Challenges and opportunities arising from digital technologies in the publishing business are explored. Tools to enhance reader engagement and the application of new practices for digitized and interactive content are highlighted. Attention is devoted to the integration of artificial intelligence technologies into publishing, examining how leading media companies like Forbes, The Washington Post, and Bloomberg utilize artificial intelligence to optimize their production processes. A prevailing trend is the increasing role of artificial intelligence in optimizing production processes in the publishing sector to enhance productivity and content quality.