Opportunities and threats of electronic commerce in Ukraine

Abstract

Analysis of the current state of development of e-commerce in the world and in Ukraine will reveal the main trends in this area, prospects for development and threats that arise between all participants in relations in this area. The impact of e-commerce on the national economy as a whole also extends to individual businesses.
 E-commerce is becoming a powerful engine of economic growth, a necessary basis for the transition of national economies to a qualitatively new level of development. The article explores and analyzes the concept of e-commerce, which includes relationships aimed at making a profit, carried out remotely using information and telecommunications systems. The necessity of scientific research of the declared subject is substantiated.
The study of consumer safety among the most common violations of consumer rights revealed a lack of information about the business entity. The key problem of online stores is the high prices directly for the delivery of paid goods by the buyer. The impact of the decline in business activity in Ukraine due to the COVID-19 pandemic was emphasized, which led to a significant change in brand management strategies in a relatively short time. At the same time, analyzing the experience of previous crises, it was expected to increase the level of the shadow economy, because in conditions of significant uncertainty, businesses seek to reduce the risks of resource loss. The expected decrease in business and investment activity took place, losses in the economy increased significantly.