Зборка полісуб’єкта спільного створення інноваційних цінностей
DOI:
https://doi.org/10.31558/2307-2318.2021.3.3Keywords:
polysubject; assembly; co-creation; cognitive complexity; cognitive heterogeneity; heterarchy; innovative valueAbstract
The fundamental prerequisite for the harmonization of socio-economic processes is the development and implementation of an internally coordinated system of views that can set up responsible innovation activities that are implemented on the principles of sustainable development. Achievements in cognitive sciences and postnonclassical management indicate that the paradigm of co-creativity can make a significant contribution to the formation of a new system of views on innovation. The purpose of the article is to analyze and substantiate the theoretical and empirical foundations of the assembly of a polysubject focused on co-creation and expanding the cognitive heterogeneity of the subjects of innovative development to activate the innovative processes of the enterprise and increase the relevance of the created innovations. The article examines the main stages of the assembly of the polysubject of the joint creation of innovative values with their filling in the reference points with indicative signs of group dynamics, fixing the qualitative changes in the community. The constellation of the factor of the effective functioning of polysubject environments for the joint creation of innovative values, which are localized according to the main stages of assembly, is presented. The paper shows that the polysubject of cocreation of innovations is able to generate relevant values to the extent that it is able to reproduce the main spectrum of consumer constructs in the properties of the objects being created. A prerequisite for relevant results of innovation activity is the co-creation of subjects with high cognitive complexity, which together form a cognitively heterogeneous poly-subject, capable of leveling the complexity and uncertainty of market and innovation processes with its own variety of constructs. The conditions for effective interaction of a cognitively heterogeneous polysubject is the prerogative of the moderator of co-creativity, who should be focused on maintaining a high level of diversity of subjects – on the one hand, and on the other, to provide semantic and communication connectivity of actors for effective intersubjective interactions.
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