Web-site of institution of higher learning as an internet-marketing instrument is in activity of the Donetsk national university

Abstract

In the article the theoretical aspects of internet-marketing are considered and the analysis of efficiency of functioning of web-site of university is given. New communicative technologies changed a market competition substantially, providing with market participants absolutely new instruments and affecting channels consciousness of mass audience. The Internet becomes a basic of communication environment in modern terms, and the web-site of institution of higher learning comes forward a main of communication instrument. Efficiency of work of web-site in a great deal depends on his functionality, id est to lightness in the use, that depends on a design, navigation, architecture. For that what to check for how many effectively the web-site of university functions was conducted SEO analysis of web-site and recommendations are given on his optimization. The removal of the problems educed at an analysis will help to do the web-site of institution of higher learning more.