Fundraising — activation instrument of socially responsible interaction between subjects of public relations.

Abstract

Using of fundraising is appropriate to resource providing of socially important initiatives. The aim of the article is to describe a fundraising as an instrument of socially responsible interaction between subjects of public relations. Fundraising is the process of attracting of different resources (human, material, information, etc.) required for the implementation of social important project or program. It can be used not only by non-profit organizations, but also by state authorities in the form of state fundraising. State fundraising can be defined as the involvement of resources by state authorities from different sources for socially important objectives, based on socially responsible interaction. The main method of state fundraising should be a common programs, which include state authorities, business representatives and ordinary citizens. Practical realization of a state fundraising programs should be done with help of an Internet platforms. In general, state fundraising has many advantages and it is a perspective instrument of socially responsible interactions.