Transforming strategic imperatives of hr-management in the COVID-19 pandemic

Abstract

In the article the features of the transformation of strategic imperatives of personnel management in companies in a pandemic is examined. Emphasis is placed on the fact that the pandemic and the associated economic crisis require business owners to use effective tools to overcome the negative consequences and adapt to current market conditions, as well as to preserve the company's main resource - staff. It is proved that in modern realities a significant advantage for companies in the competition for survival can be properly established strategic imperatives of personnel management, taking into account changes in the internal and external environment of the organization, labor market, economy and society as a whole. It is established that the key areas that the company's management should pay attention to when forming an HR strategy are: creating a sense of belonging to the staff of the organization; ensuring effective interaction of people and technologies; dissemination of the system of knowledge accumulation and use of artificial intelligence; providing favorable conditions for solving ethical problems; creating a comfortable environment for the welfare of employees; helping to reduce disparities between different generations of workers; formation of a system of personnel development and adaptation to change; implementation of a reward strategy with a focus on the person. It is proposed to use the obtained results for further detailed and systematic study of the impact of the pandemic on the transformation of strategic imperatives of personnel management in the context of global changes in labor relations.