Cloud technologies in the management of entrepreneurial activity: a layered model of integration into enterprise business processes
DOI:
https://doi.org/10.31558/2307-2318.2026.2.10Keywords:
cloud technologies; entrepreneurial activity; enterprise management; digital transformation; business processes; digital maturity; SaaS; risk management; information security; organizational and economic mechanismAbstract
The article examines cloud technologies as a component of the organizational and economic mechanism for managing entrepreneurial activity under the conditions of digital business transformation. It is substantiated that the use of cloud services should not be interpreted only as a technical solution for data storage or the rental of computing resources, since cloud adoption directly affects the management architecture of an enterprise, the structure of costs, business process integration, information interaction, cybersecurity and the speed of managerial decision-making. The meaning of cloud technologies in the context of enterprise management is clarified, and their main managerial effects are systematized: scalability, flexibility, reduction of capital expenditures on digital infrastructure, support for remote work, integration of functional subsystems, improvement of data availability and creation of prerequisites for the use of analytics and artificial intelligence. The key risk groups of cloud transformation are identified, including information security and compliance with regulatory requirements, dependence on a cloud provider, business continuity, cost controllability and organizational readiness of personnel. The article proposes a layered model of cloud technology integration into the enterprise management system. The model includes operational-service, functional-integrative, analytical-adaptive and ecosystem-platform levels. It is substantiated that the transition between these levels reflects a deeper managerial integration of cloud services and an increasing contribution of cloud technologies to economic performance, controllability, analytical capacity and business resilience.
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