Enterprise resilience as a component of competitive potential in the conditions of instability in Ukraine
DOI:
https://doi.org/10.31558/2307-2318.2025.2.15Keywords:
enterprise stability, resilience, competitive potential, adaptive strategy, economic turbulence, crisis management, organizational flexibilityAbstract
The conceptual relationship between enterprise resilience and the formation of its competitive potential in the context of complex challenges of the modern Ukrainian economy is studied. The transformation of the concept of "resilience" from a passive characteristic of survival to an active component of strategic development is analyzed. The key parameters for assessing enterprise resilience in conditions of multi-crisis phenomena are determined and methodological approaches to integrating resilience indicators into the competitiveness analysis system are developed. Based on a study of Ukrainian enterprises in various industries, correlative relationships between the implementation of resilience improvement practices and the dynamics of market positions are revealed. A model for the formation of "proactive resilience" as an element of a long-term competitive strategy is proposed.
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