Internet marketing of university educational services in modern conditions.

Abstract

The article deals with the role of Internet marketing within promotion of educational services on an example of Donetsk National University (Vinnytsia); problems of Internet marketing development in high school; recommendations for its improvement. This topic is important due to its insufficient study as a whole and its individual aspects, as well as many universities’ lack of a clear understanding of the role of Internet marketing or its one-sided application. The structure of the education market target audience is considered. The author states that Internet marketing at universities includes several key positions: the official website of the university; subsites and subdivisions of the main site; Email, social networks; distance learning technologies; placing in university rankings and thematic electronic publications. The analysis of the official site of Donetsk National University (Vinnytsia) defined indicators that need an improvement in order to increase the competitiveness of the site in the educational market. The development of Donetsk National University strategy for the promotion of educational services through an integrated use of Internet marketing and traditional marketing will enable the university to reach a new level, to strengthen its competitive positions.