Models and methods of analytical support for decision-making systems in transformational change processes under the conditions of the digital and green economy
DOI:
https://doi.org/10.31558/2307-2318.2026.2.15Keywords:
digital transformation, green economy, enterprise competitiveness, analytical support, business analytics, management decisionsAbstract
The article substantiates a methodological approach to analytical support for decision-making systems in the context of transformational changes caused by the simultaneous development of the digital and green economy. The relevance of the study is determined by the need to combine technological modernization, environmental responsibility, resource efficiency, and enterprise competitiveness within a single analytical framework. The purpose of the article is to develop an integrated assessment model that makes it possible to evaluate the readiness of enterprises for data-driven digital and green transformation. The proposed approach is based on three analytical blocks: digital maturity, green transformation capacity, and competitiveness of management decisions. The study uses normalization of indicators, weighted aggregation, construction of partial indices, and calculation of an integrated readiness index. Open data sources that can be used for empirical application of the model are systematized, including the State Statistics Service of Ukraine, Eurostat, World Bank Enterprise Surveys, World Development Indicators, and UNIDO Statistics. The article presents a decision matrix that links the level of digital maturity and green maturity with recommended management actions. An illustrative calculation for conditional enterprises demonstrates how the proposed index can classify enterprises into low, medium, and high readiness zones. The practical value of the approach lies in its adaptability to enterprises, sectors, regions, or countries and in its ability to support strategic decisions related to digitalization, sustainability, resource efficiency, and competitive development.
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