Business reputation as an institutional resource of european integration and economic regional reconstruction

Abstract

It is proven that business reputation is an important institutional resource that ensures the effective integration of the Ukrainian economy into the European space and forms the prerequisites for the restoration of the regional economy in the post-war period. It is substantiated that the process of European integration involves not only the harmonization of regulatory and legal principles, but also the transformation of approaches to doing business based on the principles of transparency, integrity, accountability and social responsibility. It is established that business reputation is formed under the influence of a complex of factors, in particular information openness, the quality of the institutional environment, the level of interaction of economic entities and the social responsibility of business.
The key areas of manifestation of business reputation are systematized and their impact on the processes of European integration and economic restoration of regions is determined. The coordination of the components of business reputation with the corresponding economic results is proposed, which allows to trace the cause-and-effect relationships between the reputational characteristics of business and indicators of the development of the economic system.
A multi-level economic and mathematical model of the level of economic recovery of regions has been developed, which takes into account the investment, institutional, partnership, market, informational and social aspects of the impact of business reputation. It is proven that business reputation is a basic factor that is transformed into specific economic results through a system of functional dependencies. It is substantiated that an increase in the level of business reputation contributes to the growth of trust, the activation of investment activity, the reduction of risks and the provision of socio-economic stability of regions.