The impact of modern technologies on the enterprise's personnel management

Abstract

The article examines the impact of modern technologies on the management of the enterprise's personnel. The relevance of the study is due to the fact that in the current conditions of the development of a market economy, intense competition and rapid changes occur in the external environment. That is why effective personnel management becomes a strategic factor in the success of the enterprise, especially in the context of martial law in Ukraine, which significantly affected the functioning of enterprises, their personnel policy and organizational structure.
The study found that personnel management in modern conditions is integrated into the general management system, covering economic, administrative and socio-psychological methods of influence, and the balance of these approaches allows achieving harmony between the goals of the organization and the interests of its employees. Personnel management today is not only a functional component of management, but also a strategic development tool that ensures effective use of human capital, forms organizational culture and creates prerequisites for the long-term competitiveness of enterprises.
The implementation of modern HR technologies is proposed. It includes digitalization of recruiting and automation of personnel selection, integration of motivation systems and gamified portals, implementation of corporate online platforms for training and mentoring, use of HR analytics to assess performance, as well as automation of internal HR processes and document flow through chatbots and electronic systems. Implementation of these measures will contribute to increasing productivity, motivation and engagement of personnel, faster adaptation of newcomers, optimization of management decisions and overall strengthening of the competitiveness of the enterprise.