Adaptive management: features of acceptance and implementation of management decisions in conditions of uncertainty

Abstract

The article discusses the main approaches to defining the term ‘adaptive management’ and its basic principles for implementation in conditions of uncertainty. It has been established that adaptive management in conditions of uncertainty should provide for constant monitoring of changes in the influence of factors and adapt the organisation's activities to achieve the set goals and objectives. It is determined that adaptive management is designed to ensure the flexibility and sustainability of enterprises and organisations in a constantly changing environment by adapting the implementation of management processes through: the cyclical nature of the decision-making process, the introduction of the principles of decentralisation and self-organisation, the use of staff motivation measures and the constant adjustment of management processes. The paper outlines the principles and characterises them in the light of their use in wartime to increase the resilience of organisations. The advantages of introducing adaptive management rather than traditional management are presented, which is due to the specifics of the digital economy. It describes the global challenges (the digital economy and technological changes, pandemics and global crises, military actions and geopolitical instability, other global challenges) that necessitate the introduction of new approaches to management.