Competitiveness of ukrainian enterprises in the conditions of war

Abstract

The article is devoted to the study of the competitiveness of Ukrainian enterprises in the conditions of war. To begin with, we studied the very concept of "competitiveness" from the point of view of economists, we studied that competitiveness is an advantage of one enterprise over another, which is manifested in the presence of special advantages that are absent in another. Next, we examined the impact of the war on Ukrainian business and enterprises in particular. We determined that Ukrainian companies suffered from the impact of the war, especially companies located in the Eastern part of our country. It was also investigated that despite the difficult economic situation, the government provides support to Ukrainian business in the form of interest-free loans, which companies use to restore their activities. As a result, we studied a plan of measures to restore Ukrainian business and increase its competitiveness. It has been investigated that the Ukrainian government has approved a number of programs and actions for the development of Ukrainian companies, which allows companies to continue working in the market and not only stay afloat, but also earn profits. It was determined that precisely during the war, the Ukrainian government created conditions for business activity that had not been done in all thirty years of independence.