Progress of methods of advertising activity trends in the system of marketing communications on aviation enterprises

Abstract

In the article basic directions of development of strategies of advancement of aviation product are examined in the cut of activity of airlines. The estimation of application of different methods of creation of the name was conducted airlines, which an associative method, appellate method, was considered among, pointlessness of the use is certain in aviation нейминге of abbreviation method, truncating method, nominal method, and also the prospects of standard method are considered. The necessity of complex approach is certain at advancement of brand, that stipulated consideration of a few constituents: image of national type in marketing communications, image of services, image of consumer, internal image of airline, image of personnel and visual image; social and business-image. It is certain that foundation of ребрендинга of airlines aspiring can serve as not only to the receipt of strong brand, clear both in our country and abroad, and also forming of internationalness and brightness of marketing communications; expansions of business and height of his capitalization, and walking away from a negative image.